1. Better Insights Into Customer Behavior
When you digitize the customer journey, you'll be able to track key interactions a customer has with your brand — from their very first entering your store and all the way through to their final purchase. This wealth of data will give you valuable insights into customer behavior, which you can use to improve the customer experience and customer retention.
2. Personalize the Customer Experience
The more you know about your customers, the better you'll be able to personalize their experience. By segmenting your customers based on data like purchase history, demographics, you can create targeted campaigns and messages that speak directly to their needs and interests. This will result in a more personalized, and therefore more enjoyable, customer experience.
3. Provide a Seamless Omnichannel Experience
Omnichannel commerce is all about giving customers a seamless shopping experience across all channels, including brick-and-mortar stores, online stores, mobile, social media, and more. When you digitize the customer journey, you'll be able to provide your customers with a consistent experience no matter how they choose to shop with you.
4.You'll Be Able To Increase Sales and ROI
According to Google research, companies who invest in omnichannel strategies see a 90% increase in year-over-year customer retention rates. That's because providing an excellent customer experience leads to increased sales and ROI. So if you're looking for ways to boost your bottom line, digitizing the customer journey is a great place to start.
5.You'll Be Able To Stay Ahead of The Competition
By digitizing the customer journey, you'll not only be able to improve your own operations—you'll also be able stay one step ahead of the competition. In today's digital world, those who fail to keep up with the latest trends will quickly fall behind—so it is vital that retailers stay on top of emerging technologies and trends if they want to stay ahead of the curve.
Fygi Scan & Go joins forces with Kesseböhmer Micro Market
Whether convenience store, farm store, DYI, 24/7 express markets, gas station or hub in the charging park - unmanned container stores continue to gain relevance.
Fygi styrker laget med tidligere Coop Sverige topp
Gründerselskapet Fygi Technologies henter inn den tidligere Coop Sverige toppen Amer Mohammed til styret.
Fygi rykker inn i det tyske convenience-markedet
Moss, 26. juni 2022: Fygi Technologies har utviklet en teknologi som lar kundene skanne butikkvarer med mobilen. Nå har gründerselskapet inngått partnerskapsavtale med tyske MCS, en sammenslutning av matgrossister som forsyner 12 500 butikker over hele Tyskland. Avtalen gir Fygi innpass i det enorme tyske convenience-markedet.